Losing All of your Small Business Advertising Dollars in 1 Easy Step

Do you know how to throw away every dollar you’ve spent towards small business advertising? Keep spending your advertising dollars and don’t worry about what customers are discovering about you and your company. Don’t worry about how your costly advertising is affecting your customers and their money.

Small businesses that don’t track and measure the effects that their advertisements are having on their customers are basically throwing their small business advertising money down the drain. Small business owners and managers talk with the advertising executives who sell them advertising space or time-on television or on the radio, in the newspaper or magazines, on the Internet, in flyers, or in other avenues-and they hear about the numbers. They often throw out the results from demographics, reader and listenerships, and “hits” that your advertising will reach. It’s easy to assume with all these numbers being touted that your advertising message will be seen and heard by many, many people.

However, advertising is much more than having your message viewed. First, your customers do need to see your advertisement more than once, because it takes multiple times before they’ll act. Second, it is the action that is what really matters. That action is potential customers picking up the phone, calling your business, coming through your business’s front doors, clicking onto your website, or purchasing your products or services. Finally, you must record these actions based of which advertisement they were pulled from.

So basically, the main thing that matters is that action based off of your small business advertising. And since it’s so important, you should be tracking it as closely as you can. You should be calculating your return from every advertising dollar your spend on different venues and promotions. This is the only way you’ll be able to know how well your advertising dollars are being spent.

“How did you hear about our business?” This question is asked by some business owners to their customers or new clients, but many don’t even go that far.. For the companies that do, only a handful of them actually return to the data for analysis. In fact, the data isn’t even completely collected.

Don’t spend any more money towards your small business advertising, at least until you’ve studied the techniques that profitable businesses use to track their advertising results. Then learn how to calculate the return on your investment based on those results. Learn which small business advertisements are being productive towards your business. Learn which clients are affected by your advertising among various demographic groups. FIgure out your return based on every dollar your best advertisement is gaining your business.

An advertising executive that really knows his or her market and his or her business will help teach owners how they can measure results from their small business advertising dollars to see how effective it is. There are many simple but effective ways to do this. Polling your customers doesn’t cost an arm and a leg, and can be quite simple to do.

And there you have it. So if you’re not looking to throw away all of your small business advertising funds, then learn how to track the success of your small business advertising before spending more money towards advertising. Then seek out the next available advertising executive, and ask: “How can I find out for myself how you track the results of your advertising and how effective it is?

Learn more about small business advertising. Stop by Michael Hearne’s site where you can find out all about small business advertising and what it can do for you.

Post to Twitter Tweet This Post

  • Share/Bookmark

Related Posts